How Much Revenue Are You Leaving on the Table

Description

The waiting period before FDA premarket approval is a critical, yet often overlooked, time to build strategic relationships and educate potential customers. Strict pre-approval regulations limit several marketing efforts, but companies with deep knowledge of the regulatory landscape can capitalize on certain preliminary outreach strategies to hit the ground running.

This webinar will explore each aspect of a comprehensive and compliant medtech marketing plan designed to prime customers for future engagement and long-term sales relationships. This includes researching competitors, leveraging existing contacts, and developing innovative strategies to drive medical device sales post-approval.

You’ll Learn:

• The Four Stages of Healthcare Marketing:

1. Company Formation: It’s not just what you say, but how you say it
2. Customer Development: What and how do they want to buy?
3. Pre-Approval: Where’s the line and what CAN I do?
4. Post-Approval: Race to Revenue!

• Marketing Pre-FDA: What makes campaigns successful
• What MedTech companies should avoid
• How to analyze past success for future wins